I recommend having an SEO strategy to maximize what your website can do for you. When set up appropriately, it can become a powerful tool to gather information and help you prospect for new customers.

This process includes the following:

• Keyword Discovery – to determine what keywords are most valuable to your business and your audience
• Google Analytics Setup
• Google Search Console (formerly Google Webmaster)
• Social Media Feeds
• Ad Copy Revisions
• Bi-weekly reporting