SEARCH ENGINE OPTIMIZATION FOR SMALL BUSINESS
I recommend having an SEO strategy to maximize what your website can do for you. When set up appropriately, it can become a powerful tool to gather information and help you prospect for new customers.
This process includes the following:
- Keyword Discovery – to determine what keywords are most valuable to your business and your audience
- Google Analytics Setup
- Google Search Console (formerly Google Webmaster)
- Social Media Feeds
- Ad Copy Revisions
- Bi-weekly reporting
WHY CONSIDER SEARCH ENGINE OPTIMIZATION?
In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. (Source: netmarketshare.com)